Pay-Per-Click (PPC) Advertising
Campaign Strategy and Planning
Keyword Research
Ad Creation and Optimization
Bid Management
Ad Extensions
Conversion Tracking and Reporting
Pay-per-click (PPC) is a digital marketing model where advertisers pay a fee each time someone clicks on their ad. PPC can help improve a website's visibility in search engines and increase traffic to landing pages.
The difference between search engine optimization (SEO) and pay-per-click (PPC) marketing is that SEO focuses on getting traffic from organic search, whereas PPC focuses on getting traffic from paid search, social, and display.
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.
Pay-per-click (PPC) is a digital marketing model where advertisers pay a fee each time someone clicks on their ad. PPC can help improve a website's visibility in search engines and increase traffic to landing pages.